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Market-Led Strategic Change: Transforming the Process of Going to Market'
Review Reviews of the previous edition:'..the best guide I've seen to creating a market-led company.'Professor Philip Kotler, S C Johnson & Son Distinguished Professor of International Marketing,£ 0.01
Corporate Entrepreneurship: Building an Entrepreneurial Organisation'
Thi innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organisation33.99
Marketing Communications: Interactivity, Communities and Content'
Product Description Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a s48.99
Marketing Communications: A Brand Narrative Approach'
Product Description Marketing Communications: A Brand Narrative Approach is a mainstream, student–driven text which gives prominence to the driving force of all Marketing Communications: t44.99